ABSTRACT
Purpose of the research. In connection with the post-COVID and post-war actualization of establishing regional agro-food clusters and in view of a process of forming a new agro-economic and socio-food normality of operation and development of the agrarian sector of the economy (broadly understood - from the agro-enterprise to the processing-food industry) as a response to the "New Agrarian Policy" (presented by the National Council for the Recovery of Ukraine from the War), the necessity arises to analyze traditional problems of one or another territory and identify a place and significance of its respective value-added chains in improving their competitiveness (or recovery) and agro-branches integrated into the process of architecting the value-added potential, inter alia, at the local level. Principal results. A methodological approach is proposed for the analysis of the creation of value-added chains using an analytic hierarchy process, subject to the factors of identification of the producers' position in the agro-food value-added chain. Factors of identification of the producers' position in the market and in the agro-food valued added chain are a degree of differentiation;a level and degree of economic relationships between chain stakeholders;economies of scale of the valued added chain;ability to respond to COVID challenges and technological shifts in the agrarian sector (Agro 4.0). In solving a set problem, the factors were selected by levels: national, economic area and regional. Required input data were obtained by using one of the methods of the analysis of value-added chains - rapid food market assessment. According to the computation results, a hierarchy of factors for identification of the agro producer's position in the food market and in the agro-food value-added chain was built. Main conclusions. It is determined that, through the lens of new normality of the operation of the agro-construction sub-complex (with the differentiation into branch-cluster groups), the agro-food value-added chain should be understood as a process of combining organizations and technological processes of various types of activity into one cycle required for food production (from obtaining raw material with the inclusion of all production stages to selling finished products), which must be resulted in obtaining a synergy effect. A proposed approach enables expediently collect input information under conditions of martial law, make required computations and analyze obtained data both for the point of anti-crisis correction and for taking large-scale regulatory measures for the provision of their security and traceability according to technical regulations and rules existing in the domestic market of the EU member countries. The flexibility of the proposed method should also be noted, as both, the number of the factors and levels, on which they operate may be differentiated and changed, subject to the post-war symptoms of the agrarian and construction economies development (reconstruction), their interdependence from the perspective of the agro-food chain functioning stability.